Part 2 - Defining our Legacy - Flipbook - Page 9
It is the family’s role to determine exactly how
their different activities combine to form their
legacy, being clear on what makes them successful
as a family in business together. The aim is to
ensure that ‘business’ is approached the same
way by the family regardless of any commercial
activity.
In our family business, we very much think
it is the family’s role to define purpose. We
have just appointed our first non-family CEO,
which is a huge change and in consequence the
shareholders have come together and drafted a
document called ‘the shareholders vision’ that
really details what the family is about. It sets
the tone as to who we are as a family and our
identity. It also delivers very specific objectives
for the business. In terms of legacy, we view this
very much as the shareholders responsibility.
