Part 2 - Defining our Legacy - Flipbook - Page 5
W
elcome to part two of our
Lessons in Legacy seies.
As a firm we have been advising clients for
over 300 years, helping them successfully
plan for their own future, and that of
their family, their businesses and their
assets. Across these three centuries, the
question of legacy has remained a focus
and a challenge for our clients, and so by
extension, for us.
In part one of Lessons in Legacy, we
examined the legacy landscape. We
looked at changing demographics among
High Net Worth (HNW) and Ultra High Net
Worth (UHNW) individuals. We highlighted
the ongoing evolution of attitudes to
wealth transfer and legacy, including
publishing data drawing on the insights
of our network of private wealth advisers.
Changing attitudes to philanthropy and
ESG commitment emerged as key trends.
In this second instalment of the series, we
are looking in turn at how families and their
businesses go about defining their legacy,
and asking how they answer the question
‘what does legacy mean to you?’ Here,
drawing on our experience working with
successful families and family offices we
think about the power of what might be
called the family ‘narrative’ and its role in
shaping legacy. We have been lucky enough
to draw on the expertise and experiences
of a number of longstanding family clients
of the firm, as well as a leading academic
and a family business adviser.